ashley bozeman
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American Apparel

American Apparel

Problem: How can American Apparel shed their sleazy reputation and remain relevant to their target of young urban hipsters?

Solution: A campaign to highlight the fact that our clothing, like the country in which it's produced, is designed for all. American Apparel will remain controversial in a way that appeals to their target market by taking a firm pro-immigration stance. 

 

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Instagram

The Instagram for American Apparel would feature different models and environments to show today's real America. It would also feature short documentaries on immigrants to get a look on how they perceive America.


Welcome Box

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To help support those affected by the Muslim Ban and to those who simply need help getting adjusted in their new life here in America, we included a welcome box that would be donated to a variety of immigrants. It would include the city tote, a sweatshirt or t-shirt, transportation aids and a welcome booklet. 

Copywriter: Lauren Fritsch    Photographer: Jasmine McGill