ashley bozeman
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Stranger Things: Season Two

Stranger Things: Season Two 

Problem: Create promotion for the second season of the hit Netflix original series, Stranger Things.

Solution: A recruitment campaign for Hawkins National Laboratory. We created an offshoot of the company, Hawkins Works, that is desperately looking for new employees. 

Why do they need to recruit so badly? Because most of their staff were killed in season one.

Application Video


Promotional Posters

 

Instagram

 

Banner Ads

 

Mircosite

Applicants can apply for job openings here.

 

Acceptance Letter

Ten applicants will be selected for full-time positions in the company. Instead of being flown out for training, like the acceptance letter states, they will be transported to the Stranger Things (Season Two) launch party.