Bevel : Fresh Never Fades

Created in 2013 by Tristan Walker, Beven is a premium, Black-owned grooming brand that was specifially designed to address the skincare and shaving needs of Black men and people of color. As a way to pay tribute to the brand’s native roots and legacy, we created the campaign, Fresh Never Fades.

Shot and filmed in Atlanta, Georgia, where the brand was created, we also featured the brand’s ambassador and the Atlanta Falcon’s tight end, Kyle Pitts —- connecting culture, sports, heritage and tradition all in one.

In addition to the campaign spot, we also worked with Sage East to develop a support photography bank for campaign and evergreen use for social, digital and out of home.