California Avocados: The Adventures of Avo + Toast

Have you ever noticed that the two central letters in the word avoCAdos is CA? Seriously, California is literally in the name of the fruit. So with this simple truth, we wanted to take our existing campaign “The best avocados have California in them" to highlight what makes California Avocados so special. What better way to show off iconic cities in the golden state than with the help of the delicious duo, Avo + Toast.

The Adventures of Avo +. Toast : Theme Song

Meet Avo + Toast : Avo is the hero. Worldly and charismatic. The jack of all trades who oozes confidence, creativity, and swagger — but not in a pretentious way — he’s got a heart of gold. He’s thrilled to show Toast his roots in California. Toast is a transplant—an eager soul from out of State whose BFF from Cali is about to show him the time of his life. He’s goofy, adorable, and ready to explore.

Joshua Tree : Meditation

Avocado Grove : Family Tree

The Official Avo + Toast Cookbook

This project wouldn’t be complete without it’s very own cookbook created by our two favorite guys, Avo + Toast. This cookbook is filled with different recipes and ways to make the most delicious avocado toast featuring our California Avocados that you can replicate at home.

Creative Direction: Erica Sanchez + Tyler Kirsch Art Direction + Design: Ashley Bozeman Copywriter: Michelle Chocron Illustration + Animation: Al Murphy