Old Navy: RuPaulidays

To end the year on a sweet note, Old Navy partnered with legendary queen, RuPaul for their 2020 holiday campaign. Outside of the spots, they wanted to bring a little extra magic to the season this year so we created four mini-sodes where Ru teaches us how to make to even the most basic holiday themed activities, extravagant af.

Press: Out // Instinct Magazine // FoodSided

Every friday for four weeks, we dropped a new episode on Old Navy’s IGTV in addition to teasers that led up to each new release.

Watch all four episodes here:

The month long campaign generated over 11.1 M organic impressions and 185.3 M paid impressions with 58.2M video views.

role: art director l copywriter: molly burke l designers: paige nuckols + summer mclure l acd: brittany tooker l cd: anne marie hite l agency: the martin agency