Discover Card: Accepted with Pride
What started as a simple social campaign, became a full effort dedicated towards pride. We worked with actual Discover employees from around the country, heard their stories and asked them—what does acceptance mean to you? This campaign lasted year round and probably the project I loved working on most.
Acceptance Manifesto
Jazmin
Shannon
Larry
Brittnee
Michael
Kayley
Confidence
Individuality
role: art director l copywriter: melanie matlock l creative director: lindsey king l director: deb hagan l production: spang tv l agency: the martin agency