Ragu: Pull up a Chair

In a pitch for Ragu, we created this mock spot to show that generosity is ever present and a tradition that Ragu is proud to own and share with everyone. When you pull up a chair, you make room. You value every person who walks through your door, no matter what they look like or who they are. At our tables, everyone is seen and heard, everyone is treated with love, and every gets a plate.

role: art director l copywriter: monica roebuck + molly burke l creative directors: jonathan richman, scot croker + jerry hoak l agency: the martin agency